Beats By Dre has enlisted stars including Serena Williams, DJ Khaled, Post Malone, Halsey, Anthony Joshua, Pharrell Williams, Becky G, and Neymar, to front its new #1of1 campaign, 'a celebration of individuality'.
Each celebrity has designed a unique pair of Beats headphones to reflect their personality, and Williams commented 'I designed my #1of1 Beats By Dre headphones in celebration of the many great memories I associate with leopard print. I love seeing everyone’s creative inspirations come to life!'.